Worth watching
If you’ve got some time, I thought this session of the AlwaysOn Stanford Summit was pretty interesting, discussing the “consumer-generated media” market opportunities and specifically focusing on online video. Chad Hurley from YouTube comes off pretty well, the Sony guy is actually pretty insightful and I found the moderator to pretty um.. grating. I also thought that the Mp3Tunes guy, Michael Robertson, came off like he wanted to be heard a bit too much. He always had to chime in on everything, but maybe that’s just me.
In any case, take a look and let me know what you think.
AlwaysOn Hollywood Session Archives
Two key takeaways I came away with:
- Chad’s point about YouTube having network effects, similar to eBay and PayPal is totally obvious, but at the same time, easily forgotten. I think that a lot of us forget that the “Networks” are called that for a reason. Big meda/little media, whatever.. it’s about aggregating audiences in sustainable ways and this tends to build on itself.
- For all of the back and forth that goes on about what ads to insert, where, how they’re to be handled etc., I didn’t hear a single person offer something that sounded like an “aha”. Yes, there’s lots of work to be done here, there is a lot of opportunity and you don’t want to piss off users, but I didn’t hear anything that talked about the metrics we need to focus on or how to solve the “ads as content” problem. Yes, Google’s done a great job of making text ads be content, but that feels limited. What about the other types of ads? Can we get to feeling like other types of ads truly are content en masse or are we going to continue to witness a “bell curve” here? I would suggest that accepting that reality sounds like admitting defeat.
More to mull over here for sure..
Technorati Tags: youtube, consumer-generated media, AlwaysOn Stanford Summit, Online advertising
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