Robi Ganguly’s Big Ideas

I saw an ad promoting this contest and clicked on it, since it had an intriguing premise and I’ve been contemplating getting a MacBook Pro for personal use. While it’s not the most novel contest or even the most product-relevant promotion that I’ve ever seen, it is one of those campaigns that I notice and think to myself “nice work, that’s pretty elegantly done”.

Asking consumers to share images that are testimonials/sales pitches for citywide Wi-Fi (a demand driver for Tropos’s products) while educating them about your company’s capabilities should be fairly effective with those consumers who click on the ad. Additionally, the reward (the MacBook) is pretty targeted in that it primarily should appeal to those consumers who fit the demographic that will drive demand for Tropos’s products.

So, go check it out and if you enter some images in the contest (hurry, the deadline’s April 12th), let me know. I took this picture quickly while on the shuttle today, illustrating that I was viewing the contest website while on the shuttle (yeah, it’s not really citywide wi-fi..) but I don’t think it’s worthy of winning. If you’ve got better ideas, feel free to share in the comments

UPDATE: Was thinking about this a bit and had an idea – what about a collage-like photo that compiled multiple pictures from people on their laptops at Starbucks/out in the park/at coffeeshops? Just a thought.

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