Robi Ganguly’s Big Ideas

I truly believe that the best run businesses are those that are thoughtful about who their customers are and what they’ll do to meet their needs. I think it’s important to be proactive in creating and refining your products or services and that in doing so, you ignore some opportunities for revenue. This just makes sense to me.

What doesn’t, however, is when companies turn away customers out of laziness/ignorance. Which brings me to my point. A colleague of mine sent this site past me: gohooLo.com

Now, if you click through and check this site out, you’ll discover rather quickly that the company behind it is offering locally-focused search advertising assistance. But, you’ll also notice two other key details:

• The video, which is annoying, plays automatically and has NO STOP button!
• There’s nothing clickable on the site to get through to more information, the ability to sign up etc.

It appears that this company is really focused on getting customers to call it up. Which, I think, probably makes sense. They’re geared on assisting offline local businesses that are probably not very technologically savvy or familiar with the online advertising world. But what about those potential customers that do find this site? What about the ones ready to sign up right away, or, at the very least, are looking for information?

Apparently, gohooLo has decided those customers aren’t who they’re focused on serving. Or… they haven’t thought at all.

I suspect it’s the latter.

Turning away customers on accident is really really dumb.

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