Robi Ganguly’s Big Ideas

Fascinating advertising campaign. I’m curious as to how it’ll actually do and how the effectiveness will be measured. They say something to the effect of “If it works in SF, it’ll work anywhere” but they’re mostly talking about public acceptance. What about results??

http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2006/11/30/BAGC2MMHUO1.DTL

So.. are we going to just end up with YouTube 2, 3, 4 etc internationally? Is this sort of playing out like the Napster scenario or is it different this time?

http://www.forbes.com/technology/2006/11/28/piracy-networks-copyright-tech_cx_ag_1129video.html 

You know, I still haven’t decided if I think that Bambi Francisco adds value in her analysis or just reiterates what others in the space tell her. But at the end she really hits on a good point: the social networks of today are too one dimensional

http://www.marketwatch.com/News/Story/social-networks-evolving-metaphysical-economies/story.aspx?guid=%7BDABC6934%2DA459%2D4A8E%2DB5D4%2D158BEE3E1D4A%7D&siteid=myyahoo&dist=morenews

Two important posts from Battelle on GOOG:

http://battellemedia.com/archives/003129.php

Translation: crap, they have a lot of data and aren’t exactly clear about what they’re going to do with it, except tell you that they can do anything they want. 

http://battellemedia.com/archives/003133.php

Looking forward to hearing more of his thoughts on this. They’re building out CPM programs. That’s been true for a while. They’re looking to sell direct to the Fortune 1000. Also true for a while. The question should be: what’re they trying to do that’s vastly different than existing? You can bet that’s the goal.

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