How do you connect with cool?
Steve Stoute and his agency, Translation Consultation & Brand Imaging, think they can help answer that question.
He calls it the “tanning of America”… that’s an interesting phrase.
What he really seems to offer though, is advice on how to better connect with the changing culture of your customers and employees. Obviously, coming from the music business, his tendencies tend to lean in that direction (a very strong connection tool, to be sure) but what I found most intriguing was his suggestion to McDonald’s to change the uniforms. Great idea.
Your employees are constant stewards of your brand. Make them love it, be proud of it and share it with everyone they know.
Then, do that for your customers too.
That’s connecting. That’s influence. It matters.
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